neofashion.ai

The Challenge: Fashion retail brands need on-brand product imagery at catalog scale, but traditional studio shoots are slow and expensive for every SKU, colorway, and channel cut. Creative and e-commerce teams also need consistency — models, lighting language, and brand aesthetics that don't drift across collections — while keeping workspaces and usage controlled across multi-brand organizations. What We Did: We designed, built, and operate neofashion.ai as Fipera's flagship B2B multi-tenant SaaS platform. The product helps clothing, footwear, jewelry, and accessories brands generate AI product photography and video with brand-trained models, shared asset libraries, and credit-based workspace usage. Product conversion lives at neofashion.ai; Fipera remains the legal operator and engineering team behind the platform. The Outcome: neofashion.ai gives fashion retail teams a production-ready path from brand training to generated imagery — without turning fipera.com into a checkout surface. It demonstrates Fipera's "we don't just advise — we build & operate" philosophy in a live B2B product for the fashion vertical across Dubai, the GCC, and global markets.