Privacy Policy

1. Introduction

Fipera (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, store, and protect your information when you use our website fipera.com and related services.

Data Controller

The data controller responsible for your personal data in connection with this website is Fipera Trading – F.Z.E (فيبيرا تريدينج – م.م.ح), a Free Zone Establishment – Limited Liability company (مؤسسة منطقة حرة – ذات مسؤولية محدودة) established in Ajman Free Zone under the Government of Ajman and Free Zones Authority. Our business address is: Office C1 – 1F – SF5937, Ajman Free Zone C1 Building, Ajman Free Zone, United Arab Emirates (Makani No.: 4442612247).

This policy applies to all visitors and users of our website. By using our site or submitting information through our contact form, you agree to the practices described here. If you do not agree, please do not use our website or provide your personal data.

We may update this policy from time to time. The “Last updated” date at the bottom of this page indicates when the policy was last revised. We encourage you to review this page periodically.

2. Data We Collect

We may collect, use, store and transfer different kinds of personal data about you. We have grouped these as follows:

• Identity Data: first name, last name, and any other information you provide when identifying yourself (e.g. in the contact form or when signing up for communications).
• Contact Data: email address, telephone number, and any other contact details you give us when you get in touch.
• Technical Data: internet protocol (IP) address, browser type and version, device type (e.g. desktop, mobile, tablet), time zone, operating system, and other technology on the devices you use to access our website.
• Usage Data: information about how you use our website, including pages visited, time spent on pages, navigation paths, and referral sources. We collect this through our internal analytics to improve our site and services.
• Location Data: approximate country and city derived from your IP address, used only in aggregated form for analytics (e.g. to understand where our visitors are from).
• Communications Data: the content of messages you send us via the contact form or email, and our responses, where we need to keep a record for business and legal purposes.

Sources of data

We collect this data (a) when you provide it directly (e.g. contact form, email), (b) automatically when you browse our site (e.g. IP, device, usage via our analytics), and (c) via local storage (e.g. a visitor identifier used only for anonymised analytics). We do not collect special categories of personal data (e.g. health, race, religion) unless you voluntarily provide such information and we have a lawful basis to process it.

3. Legal Basis for Processing

We process your personal data only where we have a lawful basis, such as:

• Consent: where you have given clear consent (e.g. for marketing communications or non-essential cookies/local storage).
• Contract: where processing is necessary to respond to your inquiries or to take steps at your request before entering a contract.
• Legitimate interests: to operate and improve our website, analyse usage, prevent fraud, and ensure security, where these interests are not overridden by your rights.
• Legal obligation: where we must process data to comply with applicable laws or court orders.

4. How We Use Your Data

We use your personal data only for the purposes set out below and in line with the legal bases above:

• To respond to your inquiries submitted via our contact form or email.
• To manage and improve our website, content, and user experience.
• To analyse site usage (e.g. page views, devices, regions) in aggregated form to understand trends and improve our services.
• To protect our website and users (e.g. detecting and preventing abuse or technical issues).
• To comply with legal, regulatory, or contractual obligations.
• To enforce our terms and policies and to protect our rights and those of others.

We do not use your personal data for automated decision-making or profiling that has a significant legal or similar effect on you.

5. Cookies and Similar Technologies

Our website may use cookies and similar technologies (such as local storage) for the following purposes:

• Strictly necessary: required for the site to function (e.g. session management, security).
• Analytics: we use an internal analytics system that may store a visitor identifier (e.g. in local storage) to distinguish unique visitors in aggregate. This helps us understand how many people visit our site and how they use it, without identifying you personally in reports.

You can control or delete cookies and local storage via your browser settings. Disabling certain technologies may affect how the website works or how we count visits. We do not use third-party advertising cookies on this site.

6. Data Sharing and Third Parties

We do not sell your personal data. We may share your data only in the following circumstances:

• Service providers: with trusted partners who help us run our website (e.g. hosting, email delivery, analytics infrastructure), under strict confidentiality and data protection obligations.
• Legal requirements: when required by law, court order, or government authority, or to protect our rights, safety, or property.
• Business transfers: in the event of a merger, acquisition, or sale of assets, your data may be transferred to the new owner, subject to this privacy policy.

Any third parties that process data on our behalf are required to use it only for the purposes we specify and to protect it in line with applicable data protection laws.

7. Data Retention

We keep your personal data only for as long as necessary for the purposes described in this policy or as required by law. For example: contact form submissions and related communications may be retained for the duration of our business relationship and for a reasonable period thereafter for legal and operational purposes; analytics data may be kept in aggregated form for longer. When we no longer need your data, we will delete or anonymise it. You can ask us about retention periods for your specific data by contacting us.

8. Data Security

We have put in place appropriate technical and organisational measures to protect your personal data against accidental loss, unauthorised access, alteration, or disclosure. These include:

• Use of secure connections (e.g. HTTPS) when you interact with our website.
• Limiting access to personal data to those who need it for their role.
• Storing data on secure servers and, where applicable, using encryption.
• Regular review of our security practices and response procedures.

While we strive to protect your data, no method of transmission or storage over the internet is 100% secure. We cannot guarantee absolute security but will notify you and relevant authorities where we are legally required to do so in the event of a data breach affecting your personal data.

9. International Transfers

Your data may be processed and stored in the United Arab Emirates or in other countries where our service providers operate. If we transfer data to a country that does not provide an adequate level of data protection, we will put in place appropriate safeguards (e.g. standard contractual clauses or other mechanisms recognised by applicable law) to ensure your data is protected. You can request more information about these safeguards by contacting us.

10. Your Legal Rights

Depending on your location and applicable law, you may have the following rights in relation to your personal data:

• Access: to request a copy of the personal data we hold about you.
• Correction: to request correction of inaccurate or incomplete data.
• Erasure: to request deletion of your data in certain circumstances (e.g. where it is no longer necessary or you withdraw consent).
• Restriction: to request that we limit how we use your data in certain situations.
• Portability: to receive your data in a structured, commonly used format where technically feasible.
• Objection: to object to processing based on legitimate interests or for direct marketing.
• Withdraw consent: where we rely on consent, you may withdraw it at any time without affecting the lawfulness of processing before withdrawal.

To exercise any of these rights, please contact us using the details in the “Contact Us” section. We will respond within a reasonable time and may need to verify your identity. You also have the right to lodge a complaint with a supervisory authority in your country if you believe our processing of your data violates applicable law.

11. Children's Privacy

Our website is not directed at children under the age of 18. We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has provided us with personal data, please contact us and we will take steps to delete such information.

12. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, or legal requirements. We will post the updated policy on this page and update the “Last updated” date. For material changes, we may also notify you by email or a notice on our website where appropriate. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions about this privacy policy, our data practices, or wish to exercise your rights, please contact us:

• Via our contact page.
• By email or post using the contact details published on our website.

We will do our best to respond to your request promptly and in accordance with applicable data protection laws.